Are Crumbl Cookies Worth It? Our Honest Review (Too Sweet?)

Let's eat some Crumbl cookies! These cookies have taken over the Internet, and you may have seen these popular cookies eaten on social media, as part of a larger viral trend. Are they worth the hype or is this just a fad? Would you pay $25 for 4 cookies?


This company was first started in 2017 and became popular after the pandemic. As more people gravitated to TikTok during these times, these cookies started to become insanely popular, with lines out the door. I actually watched the documentary and showed my class on how the company started (linked below). The company was founded by Sawyer Hemsley and Jason McGowan, who used A/B testing to determine the best possible cookies (a fancy term for market research; which cookie is better? A or B). 

https://www.youtube.com/watch?v=I6CfG2VEt2c&t=341s&pp=ygUOY3J1bWJsIGNvb2tpZXPSBwkJ2woBhyohjO8%3D

Quick Background: Crumbl's business model is based on the idea of 'scarcity'; with rotating special flavours each week, this presents a limited opportunity for customers to try and eat the cookies. Social media creators may do a review (creating user generated content, sharing on social media) and share their thoughts on each of the cookies before they 'go away'.

For instance, March cookies may be based on Lucky Charms or greenish flavours like Pistachio or Mint. Then the cycle continues. 

There are about six cookies that are permanent additions to the menu, along with the rotating menu. This approach allows Crumbl to create fresh flavours and tailor their menu to fit consumer preferences.  

So the moment they opened up near me I had to go try it for myself to see if the hype is justified or not. We tried the new location down in Richmond near Steveston at Ironwood. They opened in the first week of March 2026 and we made the trek down to try their new flavours. 

The line moved quickly; I think we waited in total about 15 minutes to order. It was clean and bright inside, and they had a variety of sodas and other baked goods in addition to cookies. Ordering was also pretty straightforward as you could mix and match what cookies you wanted. 

The four pack of large cookies cost about $25. The 3 mini cookies cost $11.49. They have a variety of options based on your budget and your appetite level. The large cookies did seem to be more worth it at that price and are better for sharing in large groups. The minis are good for couples or just if you want a small bite. They were smaller than your typical grocery store cookie.


You can also order online and have the cookies ready for pickup or delivery. The Crumbl website is easy to access and order from. There seemed to be discounts if you ordered large amounts online.

From the weekly options, we ordered for the mini 3 pack:

  • Cookies & Creme cookie
  • Andes Chocolate Mint brownie
  • Mallow Creme Cookie with Lucky Charms

For the four large cookies, we chose:
  • Milk chocolate chip cookie
  • Mallow Creme Cookie with Lucky Charms
  • Cookies & Creme Cookie
  • Brownie Batter cookie
We wanted to order the Key Lime cookie but they were all sold out. Overall, I think this visit was fine, but I probably wouldn't return based on price, the product, and store location. Not only was it a decent distance away driving, but the cost didn't seem justified. 


Out of all of the desserts we sampled, the Andes chocolate mint brownie was the best. It had a strong mint flavour & complemented the chocolate well. The main thing for me was the overall product selection though. We found the other cookies to be very sweet; rich and chewy to the point that one cookie for me is more than enough. For instance, the cookies and creme cookie was almost identical to the brownie batter dessert; just an overbearing sweetness to them.

Overall, while the Crumbl concept and branding are strong, the actual cookies didn't quite live up to the hype.

Also, I'd like to add that while the in-store atmosphere was good, I didn't like being approached to tip by the cashier. For every customer that shopped, the cashier asked for a tip. I could probably rant about being asked for a tip for counter service, but that's a conversation for another time. I didn't feel it appropriate given I went to get the cookies myself.

Hits:

  • Innovative flavours - the mint brownie was interesting and tasted good
  • Clean, inviting store
  • Menu includes favourites like brownies, other desserts not just limited to cookies

Misses:

  • Very, very, very sweet (hard to finish an entire cookie)
  • Still not easily accessible from Vancouver or Burnaby via public transit (need to drive)
  • For a basic cookie, seems very expensive
  • Didn't like getting asked for a tip

Rating: 3/5 - fun if you wanted to try it once but the product is not for me as it was too sweet and overpriced. Maybe it might fit a different demographic. What's next in our food adventures?

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